The Blissful Difference

In order to provide our customers with the best value for money, we are constantly researching our competitors and the industry. In this comparison, we have pitted our bestselling Empire Waist Maxi Dress against the top brands in Australia, i.e. the big names that appear on the first page of Google search under "Maternity wear".

For the fairest comparison, we have selected from our competitors' catalogue the most similar product to the one we have, with the following criteria:

  • Maxi length, similar style - i.e. cinched waist, short sleeves / sleeveless
  • Solid single colour, no patterns or prints
  • Must be suitable for pregnancy AND breastfeeding

Comparison of Top Maternity Brands in Australia* 






Front Knot Maternity & Nursing Maxi Dress



95% Viscose
5% Spandex

Free on orders over $99

Within 30 days of purchase

Irene Maxi Knot Front Maternity Dress


95% Rayon
5% Spandex

Free on orders over $50

Within 21 days of receiving order

Knot Front Maternity Maxi Dress


Polyester & Spandex (composition ratio unstated)

Free on orders over $150 (AU) and $200 (NZ)

Within 14 days of purchase

Floressa - Kurtis Nursing Maxi Dress



90% Cotton
5% Spandex

Free on orders over $60

Within 21 days of purchase

Maternity NURSING Double Layer Maxi Dress


95% Viscose
5% Spandex

Free on orders over $40

Within 28 days of receiving order

Virtue Nursing Maxi Dress


Viscose 95%
Spandex 5%

Flat rate $8 to AU and $15 to NZ

Within 14 days of delivery


Empire Waist Maxi Dress


95% Modal
5% Spandex

Free on all orders, no minimum spending

Within 30 days of purchase

*All information last checked on 19 Feb 2018

At first glance, it appears our prices are all rather similar, however, what our customers truly get for that same price quickly becomes apparent when we move onto the material selection. We are the only retailer to use modal as our fabric while others primarily use viscose, a more economical fabric that is less durable, creases easily, and does not retain its shape for as long.

→ See how modal compares to other fabrics

We are also the only business to offer free shipping with no minimum spend, plus a 30-day return policy. This is because we are confident our customers will love our collection and we want you to shop with a peace of mind.

We will continue to expand our collection size to include more styles and options, but for now we have been very selective and only included the most versatile range that will suit most body types. 

If you have any questions at all regarding our products and services, do get in touch via our Facebook messenger, or email us at 

Have a blissful motherhood! xoxo

→ Shop our collection