Our Story

Welcome to the little world of Blissful Maternity!

I'm Jenny, a Millenial / Gen Y mum based in beautiful Sydney with my husband and two boys. I grew up in Singapore and NZ (Christchurch), but have been a proud Aussie since 2009. 

I am a full time professional graphic designer in a digital marketing agency, and Blissful Maternity is my side hustle (with full-time passion), which I started in June 2017 while I was still on maternity leave.

What Makes Blissful Maternity Different

Blissful Maternity is a reflection of my philosophy when it comes to buying things. I've been brought up to value quality over quantity, but also to do my research and make well-informed purchases. 

Yet, when I became pregnant with my first, I soon found that it is near impossible to find maternity wear that satisfied a mum's every need:

1. Can be used throughout pregnancy, breastfeeding & beyond 🕰
A long run for your money is so important, especially for financially savvy mums!

2. Unique style or design 👗
Because EVERY mum would have bought a maternity wear from Kmart or Big W at some point. Mass produced pieces are great for everyday wear, but you do need one or two special ones for those rare wedding or party occasions. 

3) Doesn't break the bank 💰
It just doesn't make sense to spend $150 on a dress that is made from cheap synthetic fabric like viscose or polyester!

4) Good quality and highly durable 💪
Because no mum has time to worry about whether you can wash it in the machine; if the colours will fade; whether it will shrink/pill/crease; or if it'll be stretched out of shape.

5) Reliable, personal and honest service 💕
I'm a mum, just like you. I shop online, just like you do. So I truly understand how important it is to run a business with sincerity, a heart and passion. 

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And so, after months of research (more than a year to be exact!), Blissful Maternity was born following my second boy, as a way of bridging the gap on all the above mentioned by specialising in 2-in-1 nursing maternity wear made from modal fabric.

I genuinely see such great potential in this material and am passionate about introducing it to the people around me. Whenever I exhibit at a Baby Show or Expo, I just love seeing people's eyes light up when they touch and feel the fabric in their hands. 

→ If you'll like to feel it for yourself, why not order this beautiful sample exclusively handcrafted for Blissful Maternity?

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The Blissful Vision

My vision is to spread the love from one mum to another in more than one ways. When you make a Blissful purchase and feel that luxuriously soft fabric in your hands, I hope you feel the love and support from a fellow mum, because breastfeeding can be hard and arduous, and feeling comfortable makes a big difference.

In addition, we are so privileged as "first world mums" and I strongly believe that the strength of our motherhood can be used to make a difference in the lives of mums and babies struggling to survive in harsh conditions.

So as part of my endeavour to give back to the community and save lives, 10% of all sales are donated to the Mums & Babies program to help pregnant as well as new mums survive in developing countries with their babies.

I look forward to welcoming you to the Blissful family and being a part of your journey of motherhood! 

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More About Blissful Maternity

See how we compared to top Australian maternity wear retailers > 

Read about my research on maternity wear materials here >

Join as a Blissful VIP and receive a FREE nursing bra >