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My boys & me on Mother's Day 2019

Hello from Sydney, I'm Jenny!

I’m a full time professional graphic designer, wife and mum to two boys (third one coming!). Blissful Maternity is where I share my obsession with product research, comparison and reviews to help make your motherhood journey a little less stressful, and a little more blissful! (Oh, and I also have my own range of eco-friendly nursing maternity wear.) | Read full story >

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Eco Friendly Nursing Maternity Wear

10% of profits support mums & newborns in developing countries

My eco maternity clothing range is my side hustle with the goal of bringing high-quality, eco-friendly maternity clothing for like-minded mums around the country. Choosing the best materials and designs, all aimed to support women from pregnancy to breastfeeding and beyond, I offer a boutique selection that focuses on investing in quality over quantity.

Get 20% Off Your First Order

Plus 30-day return policy for your peace of mind

The Blissful Difference

1. Where style meets comfort for eco friendly maternity clothing

For the environmentally conscious mother-to-be, Blissful Maternity offers a carefully curated range of eco-friendly maternity wear, with our garments designed to function from pregnancy, right through to nursing. Enjoy absolute convenience with easy and discreet breastfeeding access that provides both peace of mind and confidence. Our online range includes dresses, tops, bras, sleepwear and breastfeeding essentials taking you from work, right through to special occasions and everyday casual comfort.

2. Maternity wear for pregnancy, breastfeeding and beyond

While eco-friendly maternity wear is becoming more common, our goal is to ensure that our styles have dual functionality and can be cater to pregnancy through to breastfeeding, and all the stages thereafter. This maximises the usage of the garment, allowing you to wear it longer and in turn, reducing waste and landfill. We believe this delivers our label a point of difference in the industry, providing you with the advantage of caring for your requirements, while keeping the environment as a priority too.

Our values reside in ensuring every aspect of our range is comfortable, soft and breathable. Through careful crafting and design, we achieve this by using a unique choice in fabric. Modal is a plant-based rayon that is luxuriously soft on the skin while being more breathable than cotton. This fabric is highly durable compared to other available options on the market, is crease-resistant for the time-poor mum, and doesn’t fade, stretch or pill. Best of all, this fabric is biodegradable, meaning it’s far more friendly on the environment, eliminating the need to take hundreds of years to break down in landfill.

3. Designed with all shapes and sizes in mind

Our label’s garments have been carefully chosen to ensure they’re versatile and flattering for the mum-to-be’s growing body. Each garment has been carefully curated to suit a variety of body shapes and occasions. Suitable for everyday wear, work and for special occasions, the range is aimed at those looking for an end-to-end wardrobe for pregnancy and maternity phases.

4. Buy now, pay later - Maternity wear for financially savvy mums

One of the most important features of our boutique range of organic maternity clothing online is that the options are positioned with an easily affordable price-point in mind. All environmentally conscious mums can be proud of their choices when it comes to getting the right clothing, without having to take a hefty hit on the hip-pocket. We also offer Afterpay, allowing you to buy organic maternity clothing online from our Sydney headquarters through four equal payments over four fortnights, instead of all up-front.