About

It All Started With My Motherhood Journey

I became pregnant with my first son in August 2014, and so began my realisation that I am a CRCN (Compulsive Research & Comparison Nerd). From what I bought, to what I did during pregnancy and postpartum, I obsessed over the “right way, right decision”.

This meant hours and days spent pouring over the vast abyss of information on the Internet to help me make informed decisions with my budget and for my health.

How do I maximise my chance of a natural, no medication labour? Where do I find good quality maternity wear for the best price? What’s the best routine to get baby sleeping through the night?

If you’ve asked it, chances are I’ve Googled it. And bookmarked about a dozen sites. And also have a couple of spreadsheets lying around.


Spreading The Love

In 2017, I realised that with all the information I had gathered over the years regarding baby sleep, eczema, prams, and other bits and bobs, it could potentially save a few mums out there a lot of time and effort.

And so I organised all that I had and started posting them as blog articles, with the sole purpose of sharing the information I have with other mums, who might otherwise have to sacrifice sleep and spend hours finding.

The first article I ever posted was a personal review of Little One’s sleep program, which I had purchased shortly after the birth of my second son. To my surprise, Google clearly saw value in my content and it quickly climbed the ranks of search results. Before long, I was getting more than 1,000 views a month just from that article alone.

It was greatly encouraging to know that there was indeed a demand for concise, well-organised and researched information. From there, the rest is history as I went on to publish more reviews and comparison articles on baby and motherhood related products and services.


A Purposeful Motherhood

As part of my endeavour to encourage purposeful motherhood, I also design and sell personalised motherhood milestones wall art. I am a graphic designer by profession and even after becoming a SAHM, I love being creative and designing with purpose.

Furthermore, I donate 10% of profits from the business to providing essential antenatal and newborn care for mums in developing countries. We are so blessed with free healthcare in Australia, and it is my strong belief that we can leverage our first-world privileges by making mindful purchases that helps both the environment as well as the less fortunate.


Thank You & Welcome

I didn’t think anyone would be interested in my story, but here you are! Thank you so much for visiting, I hope you stick around for a while.

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