It All Started With My Motherhood Journey

I became pregnant with my first son in August 2014, and so began my realisation that I am a CRCN (Compulsive Research & Comparison Nerd). From what I bought, to what I did during pregnancy and postpartum, I obsessed over the “right way, right decision”.

This meant hours and days spent pouring over the vast abyss of information on the Internet to help me make informed decisions with my budget and for my health.

How do I maximise my chance of a natural, no medication labour? Where do I find good quality maternity wear for the best price? What’s the best routine to get baby sleeping through the night?

If you’ve asked it, chances are I’ve Googled it. And bookmarked about a dozen sites. And also have a couple of spreadsheets lying around.

The Birth Of Blissful Maternity

Maternity wear was one of the first things I compared and researched extensively. Fast forward to June 2017, I was on maternity leave with my second boy. I realised that there is a huge problem with the maternity wear industry: 

Retailers were selling cheap clothes for expensive price tags. [More info on my findings here]

And consumers (mums like you and me) are being suckered because no one ever looks at what their clothes are made from.

So true to my nature, I dedicated precious sleep time to finding maternity wear that offered an ideal balance between quality, comfort, eco impact, and cost. Because mums have been conned for long enough.

Don’t get me wrong, I love the planet, but I would be lying if I said I’ll pay $200 for a bamboo maternity dress. 

And so I launched my own range of maternity wear made from modal fabric (see its comparison to bamboo and other fabrics). I like to call it the cheaper alternative to bamboo. In terms of properties, it rivals bamboo in all aspects – breathability, lightweight, durability, biodegradable, antibacterial and more.

Blogging For Business

Soon after I started the business, I realised that with all the information I had gathered over the years regarding baby sleep, eczema, prams, and other bits and bobs, it could potentially save a few mums out there a lot of time and effort.

And so I organised all that I had and posted articles under the blog section, as a means of supplementing my customers with useful and practical fact-based information which they would otherwise have to spend hours finding.

Another two years later, in early 2019, it’s become apparent from the traffic coming to my website that mums were more interested in the information on my blog, rather than the maternity wear I offered.

I’ll admit I was fazed and lost for a while, I wasn’t sure if there was still purpose to running the maternity wear business if people were uninterested in alternative fabric options. I knew what a great fabric modal was and I genuinely wanted people to love it too.

The Birth Of Blissful 2.0

However, I’ve come to realise through my own motherhood experience that there is no wrong and right to our choices in life. Some choose to sleep train, others don’t; many might advocate breastfeeding, but few are able to do it.

My epiphany was that by choosing written words and research articles, instead of buying maternity wear made from modal, my audience and fellow mums are not making a wrong decision.

They are simply showing me what mattered more to them.

And so, I decided to flip the business around – focusing on my blog now instead of maternity wear range.

I still have faith and pride in the maternity wear I offer, but moving forward it will now be a supplement to my blog, an added bonus for those who follow me for some time and are eager to see why I’m such a big advocate for modal material, the bamboo alternative.

Thank You & Welcome

Wow, you made it to the end! You must be as nerdy as me, let’s be friends. Thank you so much for visiting, I hope you stick around for a while.

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