"Absolutely fantastic customer service from Jenny. Delivery was fast as well as refund/exchange due to sizing. Their fabric is eco friendly, anti crease and stretchy. Makes it easy to nurse baby. Will definitely buy from them again. One happy customer!"
- Jasie Lam (Facebook review)
The Blissful Difference
All our collections are 2-in-1, suitable for pregnancy & breastfeeding [Shop Bestsellers]
10% of profits donated to helping mums & their newborns survive indeveloping countries [See our charity partner]
Made from modal fabric, sustainably produced from beech trees [Order a sample]
Free AU/NZ delivery, no minimum spend, and 30-day returns for your peace of mind [More on FAQs]
Where style meets comfort for organic maternity clothing in Sydney
For the environmentally conscious mother-to-be, Blissful Maternity offers a carefully curated range of eco-friendly maternity wear, with our garments designed to function from pregnancy, right through to nursing. Enjoy absolute convenience with easy and discreet breastfeeding access that provides both peace of mind and confidence. Our online range includes dresses, tops, bras, sleepwear and outerwear taking you from work, right through to special occasions and everyday casual comfort.
Discover confidence with our eco-friendly maternity clothes
Our organic maternity clothing range was conceived in Sydney by a busy, full-time working mum of two. As her side hustle, her initial goal was to bring high-quality, eco-friendly maternity clothing for like-minded mums around the country. Choosing the best materials and designs, all aimed to support women from pregnancy to breastfeeding and beyond, we offer a boutique selection that focuses on investing in quality over quantity.
While eco-friendly maternity wear is becoming more common, our goal is to ensure that our styles have dual functionality and can be cater to pregnancy through to breastfeeding, and all the stages thereafter. This maximises the usage of the garment, allowing you to wear it longer and in turn, reducing waste and landfill. We believe this delivers our label a point of difference in the industry, providing you with the advantage of caring for your requirements, while keeping the environment as a priority too.
Our values reside in ensuring every aspect of our range is comfortable, soft and breathable. Through careful crafting and design, we achieve this by using a unique choice in fabric. Modal is a plant-based rayon that is luxuriously soft on the skin while being more breathable than cotton. This fabric is highly durable compared to other available options on the market, is crease-resistant for the time-poor mum, and doesn’t fade, stretch or pill. Best of all, this fabric is biodegradable, meaning it’s far more friendly on the environment, eliminating the need to take hundreds of years to break down in landfill.
Designed with all shapes and sizes in mind
Our label’s garments have been carefully chosen to ensure they’re versatile and flattering for the mum-to-be’s growing body. Each garment has been carefully curated to suit a variety of body shapes and occasions. Suitable for everyday wear, work and for special occasions, the range is aimed at those looking for an end-to-end wardrobe for pregnancy and maternity phases.
One of the most important features of our boutique range of organic maternity clothing online is that the options are positioned with an easily affordable price-point in mind. All environmentally conscious mums can be proud of their choices when it comes to getting the right clothing, without having to take a hefty hit on the hip-pocket. We also offer Afterpay, allowing you to buy organic maternity clothing online from our Sydney headquarters through four equal payments over four fortnights, instead of all up-front.
Ready to find a comfortable new look for your needs? Receive a free maternity to nursing bra when you sign up to our VIP program and make your first purchase.
"The dresses and tops are super comfortable, made from breathable fabric and quite fashionable! Both items can be worn both during and after pregnancy too! The customer service is exceptional and I would highly recommend it to anyone looking for maternity wear!!"
- Ananh Pham (Google review)